--- title: RhythmInfluence | Influencer Marketing Blog | John Babcock description: This blog covers everything you need to know about influencer marketing. --- [![RhythmInfluence logo_black-white_2020](https://connect.rhythminfluence.com/hs-fs/hubfs/RhythmInfluence%20logo_black-white_2020.png?width=300&height=57&name=RhythmInfluence%20logo_black-white_2020.png "RhythmInfluence logo_black-white_2020")](https://connect.rhythminfluence.com/) [Contact Us](https://www.rhythminfluence.com/contact-rhythminfluence) [influencer-marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) # [Using Tech to Ensure Brand Safety in Influencer Marketing](https://connect.rhythminfluence.com/blog/using-tech-to-ensure-brand-safety-in-influencer-marketing) [Read More](https://connect.rhythminfluence.com/blog/using-tech-to-ensure-brand-safety-in-influencer-marketing) - [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) - [Social Media Platforms](https://connect.rhythminfluence.com/blog/topic/social-media-platforms) - [Strategy](https://connect.rhythminfluence.com/blog/topic/strategy) [![influencer marketing ROI](https://connect.rhythminfluence.com/hubfs/Screen%20Shot%202021-09-16%20at%2010.45.52%20AM.png)](https://connect.rhythminfluence.com/blog/measuring-the-long-term-impact-of-influencer-marketing-roi) [Read More](https://connect.rhythminfluence.com/blog/measuring-the-long-term-impact-of-influencer-marketing-roi) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) September, 16 2021 in Influencer Marketing [Measuring the Long-Term Impact of Influencer Marketing ROI](https://connect.rhythminfluence.com/blog/measuring-the-long-term-impact-of-influencer-marketing-roi) Influencer marketing campaigns are like the gift that keeps on giving. Once you’ve completed a campaign, they live on in perpetuity online. As they continue to be discovered and engaged with online, they bring new audiences and attention to your brand with no effort from your brand’s marketing team. [By John Babcock](https://connect.rhythminfluence.com/blog/author/john-babcock) [![](https://lh3.googleusercontent.com/LcgKVTRFNd9UuTVlD3HgP2sakL8yJjnP5j2Ph_Cz3W9eGiT_li00I_cTnQX3lxn3j-p3y2cBKffSWKnMUOfi6QkpJGyqUk6z5AzNtcFf4dcOji2e3bBp1eXoWc3dqEk8Gr7gylEX=s0)](https://connect.rhythminfluence.com/blog/top-tiktok-influencers-who-helped-launch-new-brands-products-in-2021) [Read More](https://connect.rhythminfluence.com/blog/top-tiktok-influencers-who-helped-launch-new-brands-products-in-2021) [Social Media Platforms](https://connect.rhythminfluence.com/blog/topic/social-media-platforms), [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) August, 24 2021 in Social Media Platforms, Influencer Marketing [Top TikTok Influencers Who Helped Launch New Brands + Products in 2021](https://connect.rhythminfluence.com/blog/top-tiktok-influencers-who-helped-launch-new-brands-products-in-2021) TikTok is one of the fastest growing social media platforms in recent history. In the first quarter of 2020 alone, TikTok saw 315 million downloads— the most in a single quarter for any app, ever. Shortly after that landmark growth, TikTok surpassed 2 billion lifetime downloads. Now, halfway through 2021, it’s estimated that the platform sees 689... [By John Babcock](https://connect.rhythminfluence.com/blog/author/john-babcock) [![Celebrities are Pairing with Brands for the Greater Good](https://connect.rhythminfluence.com/hubfs/Screen%20Shot%202021-07-26%20at%201.07.37%20PM.png)](https://connect.rhythminfluence.com/blog/how-celebrities-are-pairing-with-brands-for-the-greater-good) [Read More](https://connect.rhythminfluence.com/blog/how-celebrities-are-pairing-with-brands-for-the-greater-good) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) July, 26 2021 in Influencer Marketing [How Celebrities are Pairing with Brands for the Greater Good](https://connect.rhythminfluence.com/blog/how-celebrities-are-pairing-with-brands-for-the-greater-good) For brands looking to make the biggest splash and the most headlines with their influencer partnership, there’s nothing executives like to see more than partnering with a celebrity. However, the process of partnering with a celeb is not as straightforward as partnering with other influencer tiers. It requires a deeper understanding of the... [By John Babcock](https://connect.rhythminfluence.com/blog/author/john-babcock) [![using an MSP for influencer campaigns](https://connect.rhythminfluence.com/hubfs/leon-bzqU01v-G54-unsplash.jpg)](https://connect.rhythminfluence.com/blog/why-you-should-use-a-managed-service-provider-for-influencer-campaigns) [Read More](https://connect.rhythminfluence.com/blog/why-you-should-use-a-managed-service-provider-for-influencer-campaigns) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) June, 9 2021 in Influencer Marketing [Why You Should Use a Managed Service Provider for Influencer Campaigns](https://connect.rhythminfluence.com/blog/why-you-should-use-a-managed-service-provider-for-influencer-campaigns) Once you decide to run an influencer campaign for your brand there are a few big decisions right upfront. Primarily, you’ll need to decide if you are going to work directly with an influencer marketplace, partner with a managed service provider, or run the whole thing on your own. [By John Babcock](https://connect.rhythminfluence.com/blog/author/john-babcock) [![Deals Between Brands + Influencers](https://connect.rhythminfluence.com/hubfs/Screen%20Shot%202021-06-02%20at%202.49.56%20PM.png)](https://connect.rhythminfluence.com/blog/the-biggest-deals-between-brands-influencers-why-they-worked) [Read More](https://connect.rhythminfluence.com/blog/the-biggest-deals-between-brands-influencers-why-they-worked) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) June, 2 2021 in Influencer Marketing [The Biggest Deals Between Brands + Influencers (+ Why They Worked)](https://connect.rhythminfluence.com/blog/the-biggest-deals-between-brands-influencers-why-they-worked) Michael Jordan and Nike. Justin Bieber and Calvin Klein. Kendall Jenner and Pepsi. There are some influencer-brand partnerships that fly under the radar, we scroll past them every day without a second thought or glance. Then there are the flashy, big name partnerships (like the ones mentioned above) that are impossible to ignore. These big deals,... [By John Babcock](https://connect.rhythminfluence.com/blog/author/john-babcock) [![influencer marketing growth for startups](https://connect.rhythminfluence.com/hubfs/Screen%20Shot%202021-05-20%20at%2010.36.19%20AM.png)](https://connect.rhythminfluence.com/blog/influencer-marketing-for-startups-emerging-brands) [Read More](https://connect.rhythminfluence.com/blog/influencer-marketing-for-startups-emerging-brands) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) May, 20 2021 in Influencer Marketing [Influencer Marketing for Startups + Emerging Brands](https://connect.rhythminfluence.com/blog/influencer-marketing-for-startups-emerging-brands) As trends shift and more companies than ever turn to innovative marketing strategies— 90% of all marketers find ROI from influencer marketing to be better than other marketing channels— more and more startups are leveraging influencer marketing for rapid growth. [By John Babcock](https://connect.rhythminfluence.com/blog/author/john-babcock) [![influencer leadership](https://connect.rhythminfluence.com/hubfs/Screen%20Shot%202021-04-28%20at%203.33.37%20PM.png)](https://connect.rhythminfluence.com/blog/influencer-leadership-the-power-of-influence) [Read More](https://connect.rhythminfluence.com/blog/influencer-leadership-the-power-of-influence) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) April, 29 2021 in Influencer Marketing [Influencer Leadership: The Power of Influence](https://connect.rhythminfluence.com/blog/influencer-leadership-the-power-of-influence) Influencer. Leader. In 2021 these two words have evolved to become synonymous in the eyes of the majority of the population, but where do their similarities end? Are all Influencers leaders, or are all leaders Influencers? It depends on whom you ask. In terms of reach and impact, every Influencer is innately a leader of their field and in turn,... [By John Babcock](https://connect.rhythminfluence.com/blog/author/john-babcock) - [Pre](https://connect.rhythminfluence.com/blog/author/john-babcock/page/0) - [Next](https://connect.rhythminfluence.com/blog/author/john-babcock/page/0) #### Subscribe To Our Blog Copyright © 2023 [RhythmInfluence](https://connect.rhythminfluence.com/), a division of [Tremor International](https://www.tremorinternational.com/). All Rights Reserved. [![Instagram](https://connect.rhythminfluence.com/hubfs/RhythmInfluence_January_2021/images/instagram.svg)](https://www.instagram.com/rhythminfluence/) [![Linkedin](https://connect.rhythminfluence.com/hubfs/RhythmInfluence_January_2021/images/linkedin.svg)](https://www.linkedin.com/company/rhythminfluence/) ### Hello Thanks for your interest. 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