--- title: RhythmInfluence | Influencer Marketing Blog | Katie Paulsen description: Vice President, Influencer Marketing --- [![RhythmInfluence logo_black-white_2020](https://connect.rhythminfluence.com/hs-fs/hubfs/RhythmInfluence%20logo_black-white_2020.png?width=300&height=57&name=RhythmInfluence%20logo_black-white_2020.png "RhythmInfluence logo_black-white_2020")](https://connect.rhythminfluence.com/) [Contact Us](https://www.rhythminfluence.com/contact-rhythminfluence) [influencer-marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) # [Using Tech to Ensure Brand Safety in Influencer Marketing](https://connect.rhythminfluence.com/blog/using-tech-to-ensure-brand-safety-in-influencer-marketing) [Read More](https://connect.rhythminfluence.com/blog/using-tech-to-ensure-brand-safety-in-influencer-marketing) - [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) - [Social Media Platforms](https://connect.rhythminfluence.com/blog/topic/social-media-platforms) - [Strategy](https://connect.rhythminfluence.com/blog/topic/strategy) [![brand safety in influencer marketing](https://connect.rhythminfluence.com/hubfs/Screen%20Shot%202021-11-16%20at%202.11.23%20PM.png)](https://connect.rhythminfluence.com/blog/using-tech-to-ensure-brand-safety-in-influencer-marketing) [Read More](https://connect.rhythminfluence.com/blog/using-tech-to-ensure-brand-safety-in-influencer-marketing) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) November, 16 2021 in Influencer Marketing [Using Tech to Ensure Brand Safety in Influencer Marketing](https://connect.rhythminfluence.com/blog/using-tech-to-ensure-brand-safety-in-influencer-marketing) Brand safety is no new fad. For years, brands have been hyper-aware of their public perceptions and have worked to ensure they are presenting a clean, family-friendly, and accessible image. While it may seem easy to do— how hard can it be to never say or do anything offensive?— the emergence of influencer marketing has forced brands to not only be... [By Katie Paulsen](https://connect.rhythminfluence.com/blog/author/katie-paulsen) [![Influencer Marketing Trends for 2022](https://connect.rhythminfluence.com/hubfs/Screen%20Shot%202021-10-13%20at%2012.28.11%20PM.png)](https://connect.rhythminfluence.com/blog/influencer-marketing-trends-for-2022) [Read More](https://connect.rhythminfluence.com/blog/influencer-marketing-trends-for-2022) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) October, 14 2021 in Influencer Marketing [Influencer Marketing Trends for 2022](https://connect.rhythminfluence.com/blog/influencer-marketing-trends-for-2022) Influencer marketing has grown exponentially in the past year and continues to rise with the growth of social media platforms like TikTok. As influencer marketing strategists, we have experience keeping up with a quickly evolving landscape of social content. With leagues of fresh faced Influencers entering the conversation seemingly every day,... [By Katie Paulsen](https://connect.rhythminfluence.com/blog/author/katie-paulsen) [![Work with Influencer Marketing Companies](https://connect.rhythminfluence.com/hubfs/kobu-agency-7okkFhxrxNw-unsplash.jpg)](https://connect.rhythminfluence.com/blog/5-ways-that-brands-can-work-with-influencer-marketing-companies) [Read More](https://connect.rhythminfluence.com/blog/5-ways-that-brands-can-work-with-influencer-marketing-companies) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) August, 31 2021 in Influencer Marketing [5 Ways that Brands can Work with Influencer Marketing Companies](https://connect.rhythminfluence.com/blog/5-ways-that-brands-can-work-with-influencer-marketing-companies) Once you decide that influencer marketing is the way forward for your brand (along with 75% of marketers), your team will need to decide: to use or not to use an influencer marketing company? [By Katie Paulsen](https://connect.rhythminfluence.com/blog/author/katie-paulsen) [![building your brand and the top podcasts and clubhouse accounts](https://connect.rhythminfluence.com/hubfs/convertkit-waxDxYM2XI4-unsplash.jpg)](https://connect.rhythminfluence.com/blog/5-steps-to-building-your-brand-and-the-top-brand-strategy/social-media-marketing-podcasts-clubhouse-accounts-to-get-you-there) [Read More](https://connect.rhythminfluence.com/blog/5-steps-to-building-your-brand-and-the-top-brand-strategy/social-media-marketing-podcasts-clubhouse-accounts-to-get-you-there) [Social Media Platforms](https://connect.rhythminfluence.com/blog/topic/social-media-platforms) July, 21 2021 in Social Media Platforms [5 Steps to Building Your Brand and the Top Brand Strategy/Social Media Marketing Podcasts + Clubhouse Accounts To Get you There](https://connect.rhythminfluence.com/blog/5-steps-to-building-your-brand-and-the-top-brand-strategy/social-media-marketing-podcasts-clubhouse-accounts-to-get-you-there) Crafting a successful brand strategy combines strategy and creativity/artistic identity to come up with the personality of your brand. Even though the process of strategizing for a brand is often the same, the results are always different depending on the mission, voice, and identity of the brand in question. This is why strategists can be in the... [By Katie Paulsen](https://connect.rhythminfluence.com/blog/author/katie-paulsen) [![Virtual Reality Influencers Mean for Brands](https://connect.rhythminfluence.com/hubfs/phil-shaw-OgIsUsOo3QU-unsplash.jpg)](https://connect.rhythminfluence.com/blog/what-virtual-reality-influencers-mean-for-brands) [Read More](https://connect.rhythminfluence.com/blog/what-virtual-reality-influencers-mean-for-brands) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) June, 30 2021 in Influencer Marketing [What Virtual Reality Influencers Mean for Brands](https://connect.rhythminfluence.com/blog/what-virtual-reality-influencers-mean-for-brands) Influencer marketing is a living organism. Every few months it evolves and grows into a new, more advanced form of its old self, and strategists are left running around trying to navigate these changes and include them in their progressive marketing campaigns. The latest evolution of influencer marketing is the pivot to virtual reality influencers. [By Katie Paulsen](https://connect.rhythminfluence.com/blog/author/katie-paulsen) [![top influencer marketplaces](https://connect.rhythminfluence.com/hubfs/Screen%20Shot%202021-05-17%20at%2012.34.00%20PM.png)](https://connect.rhythminfluence.com/blog/how-to-navigate-the-top-influencer-marketplaces-in-2021) [Read More](https://connect.rhythminfluence.com/blog/how-to-navigate-the-top-influencer-marketplaces-in-2021) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) May, 18 2021 in Influencer Marketing [How to Navigate the Top Influencer Marketplaces in 2021](https://connect.rhythminfluence.com/blog/how-to-navigate-the-top-influencer-marketplaces-in-2021) Developing a partnership with an Influencer typically occurs in one of four ways: browsing social media and connecting with someone you find directly, analyzing competitors’ campaigns to identify a potential partner, hiring an Influencer agency to match you directly with a good match for your campaign, or utilizing an Influencer marketplace to... [By Katie Paulsen](https://connect.rhythminfluence.com/blog/author/katie-paulsen) [![Platform-Agnostic Influencer Marketing ](https://connect.rhythminfluence.com/hubfs/Screen%20Shot%202021-05-05%20at%2012.54.15%20PM.png)](https://connect.rhythminfluence.com/blog/the-platform-agnostic-influencer-marketing-platform-approach) [Read More](https://connect.rhythminfluence.com/blog/the-platform-agnostic-influencer-marketing-platform-approach) [Strategy](https://connect.rhythminfluence.com/blog/topic/strategy) May, 5 2021 in Strategy [The Platform-Agnostic Influencer Marketing Platform Approach](https://connect.rhythminfluence.com/blog/the-platform-agnostic-influencer-marketing-platform-approach) There are some skills that you can’t master overnight: piloting an aircraft, perfecting wing-tip eyeliner application, and creating an effective influencer marketing strategy. These skills take years to perfect and require dedicated attention to detail and the human touch. Trust me, I’ve done the work (on the influencer marketing side— don’t ask... [By Katie Paulsen](https://connect.rhythminfluence.com/blog/author/katie-paulsen) [![social content strategy ](https://connect.rhythminfluence.com/hubfs/Screen%20Shot%202021-04-19%20at%201.21.51%20PM.png)](https://connect.rhythminfluence.com/blog/guide-to-social-content-strategy-in-2021) [Read More](https://connect.rhythminfluence.com/blog/guide-to-social-content-strategy-in-2021) [Strategy](https://connect.rhythminfluence.com/blog/topic/strategy) April, 20 2021 in Strategy [Guide to Social Content Strategy in 2021](https://connect.rhythminfluence.com/blog/guide-to-social-content-strategy-in-2021) When your industry trends change at the speed of the internet (like social content and influencer marketing) there’s no such thing as over-strategizing. [By Katie Paulsen](https://connect.rhythminfluence.com/blog/author/katie-paulsen) [![influencer marketing tiers](https://connect.rhythminfluence.com/hubfs/Screen%20Shot%202021-04-07%20at%2012.16.22%20PM.png)](https://connect.rhythminfluence.com/blog/the-benefits-pitfalls-and-differences-of-influencer-marketing-tiers-from-micro-to-celeb) [Read More](https://connect.rhythminfluence.com/blog/the-benefits-pitfalls-and-differences-of-influencer-marketing-tiers-from-micro-to-celeb) [Influencer Marketing](https://connect.rhythminfluence.com/blog/topic/influencer-marketing) April, 8 2021 in Influencer Marketing [The Benefits, Pitfalls, and Differences of Influencer Marketing Tiers from Micro to Celeb](https://connect.rhythminfluence.com/blog/the-benefits-pitfalls-and-differences-of-influencer-marketing-tiers-from-micro-to-celeb) Before you sign that (probably lengthy and comprehensive) contract with an influencer, you need to learn all you can about who they are and who makes up their audience. When planning influencer marketing campaigns and considering the best option for your client’s goals, one of the first questions you’ll ask yourself about your chosen influencer... [By Katie Paulsen](https://connect.rhythminfluence.com/blog/author/katie-paulsen) - [Pre](https://connect.rhythminfluence.com/blog/author/katie-paulsen/page/0) - [Next](https://connect.rhythminfluence.com/blog/author/katie-paulsen/page/0) #### Subscribe To Our Blog Copyright © 2023 [RhythmInfluence](https://connect.rhythminfluence.com/), a division of [Tremor International](https://www.tremorinternational.com/). All Rights Reserved. [![Instagram](https://connect.rhythminfluence.com/hubfs/RhythmInfluence_January_2021/images/instagram.svg)](https://www.instagram.com/rhythminfluence/) [![Linkedin](https://connect.rhythminfluence.com/hubfs/RhythmInfluence_January_2021/images/linkedin.svg)](https://www.linkedin.com/company/rhythminfluence/) ### Hello Thanks for your interest. 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